University of Florida

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Many factors will contribute to the University of Florida achieving its goal of being recognized as one of the nation’s top 10 public universities, but none will be more important than success at growing our research enterprise.
Dr. David Norton, Vice President for Research


Rating Risk

By Cindy Spence The mission of the U.S. Securities and Exchange Commission is to “protect investors, maintain fair, orderly and efficient markets, and facilitate capital formation.” That mission, says University of Florida finance Professor Mark...
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Plant Whisperer

Kevin Folta is the Dr. Dolittle of the plant kingdom. Folta is interpreting a new language, spoken between the sun and the Earth’s plants — where blue means one thing, red another — so that one day farmers can use light to give plants...
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Ocean of Opportunity

By Cindy Spence Think of your memories: a first kiss, a broken bone, a heart-wrenching good-bye. They all changed your DNA. Neuroscientists have long sought clues to memory — what we remember, what we forget — and increasingly, they find...
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Research could improve how companies ship fresh produce

A University of Florida-led research team’s development of a tracking...
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Forrest Masters

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Assistant Professor of Civil & Coastal Engineering Most people flee a storm like Hurricane Sandy. Forrest Masters and the UF Hurricane...
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